General Practice Law Firm
Internet Marketing that Works
When you have a firm that serves clients in many different areas of law, how can you effectively reach potential clients in all those different segments of the legal marketplace? With other forms of marketing, it can be very difficult.
With a strong Internet presence and a FindLaw website, you can devote individual pages to specific areas of your practice.
Contact FindLaw legal marketing consultant Joel DuBois
for a free consultation
717-421-1146
A general practice firm can have a challenge. How can you help people find information about the legal matter they need help with? With an individual, substantive page dedicated to each area of practice, your potential client can quickly and easily get to the relevant information.
- What are your practice areas? Potential clients mainly want to know that you are equipped to handle the area of law in which they need help.
- Even in a general practice, be specific. Your potential client is coming to you for a specific problem. Later they may come back to your firm for help with other legal matters. A person may use your firm for a divorce or estate planning matter and later have a car accident in which they need a personal injury lawyer. Your website will help them understand that you can help them with that as well.
- Why should a potential client select your law firm above others? What makes your firm different? Years of experience? Personal Attention? Free consultations? Certifications or Awards? Settlements and verdicts? Think about the things that set you apart from your competition.
- How does your firm being a general practice benefit your clients? While some clients may prefer a law firm that is focused on one area, others may want a long-term relationship with a firm that will be available for them no matter what legal matters they may face — estate planning, family law, criminal defense, personal injury, and others.
A well-written website with a design that properly reflects your firm can be your introduction to clients you never would have met otherwise. At FindLaw, we work with you to be sure that your site is a true representation of you and your law firm.
Joel DuBois consults with law firms throughout the Harrisburg, York, Lancaster, Reading, Wilkes-Barre and the surrounding Pennsylvania communities. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.
