Criminal Defense Law Firms
Internet Marketing that Works
When a person has been arrested, they need a criminal defense lawyer. How will they or their spouse/parent/friend find the right criminal defense attorney?
If you have a strong Internet presence, you have a far greater chance of being contacted than the attorney who counts on word of mouth or the chance of being found in the yellow pages.
Contact FindLaw legal marketing consultant Joel DuBois for a free consultation
717-421-1146
If you practice criminal defense, your website should focus on the areas of law where you want to attract clients.
- What are the types of cases you prefer handling? Your website should concentrate on those criminal defense cases you want to handle.
- Do you want to expand into additional areas? Your FindLaw website is an important opportunity to develop growth within your firm and increase business by broadening your criminal defense practice.
- Be specific about the criminal defense areas you handle. Potential clients want to know that you have the experience to handle their case. A person accused of a sex crime, for example, needs to know you can handle their case. Do you have experience with DUI violations, or drug charge cases? Have you defended clients charged with complicated white collar crimes? By being specific, you also improve the chances of being found by a search engine.
- What are your clients most concerned about? Is their concern about going to jail? Losing their job? Or are they worried about the embarrassment of a criminal charge? By addressing those concerns on your website, potential clients can feel more confident about calling you.
- Who is most likely to contact you? The person arrested may be the one to call you. But it may also be a spouse, parent or friend to contact you on their behalf. Your website should speak to all of them. Someone from out-of-state who was arrested when visiting the area may call as well.
Your writer, designer, and search engine marketing consultant can take your input to these and other questions to create a website that not only reaches your potential clients, but persuades them to contact you.
A well-written website with a design that properly reflects your firm can be your introduction to clients you never would have met otherwise. At FindLaw, we work with you to be sure that your site is a true representation of you and your law firm.
Joel DuBois consults with law firms in Harrisburg, York, Lancaster, Reading, Wilkes-Barre and the surrounding communities. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.
