Writing Your Web Site Content

Effective Marketing Copy
Converting Visitors to Potential Clients

What are your practice areas? Where do you practice law? Why should a potential client call you rather than another firm? These are essential questions that your marketing writer will answer on every page of your Web site.

Writing content for a law firm website is a challenging task. It cannot be written like a legal brief or a newspaper article. There is no way of knowing which page of your Web site will be the first page a visitor sees. We make sure every page can function as the home page. Every page will present your law firm's capabilities, guide visitors through your site, and encourage potential clients to contact you.

Contact FindLaw Client Development Consultant Joe Kozub for a free consultation
(484) 797-9718

When you meet with Joe Kozub, to discuss your firm's legal marketing, he will make recommendations and based on your feedback, construct a solution. On your initial call with our creative team, we will discuss that plan and gather information to use in writing about your law firm.

• Our copywriter will interview you to learn about your law firm so we can develop content tailored to you and your potential clients.
• Your firm is different than any other law firm — even from those who practice in the same areas of law. What are the strengths of your firm? What special services do you offer? What do your clients appreciate about you? This kind of information can form the basis of marketing copy that persuades a potential client to contact you.
• Your search engine marketing consultant will research what terms are being used to search for attorneys in your practice areas. They will work with the marketing copywriter to incorporate these search terms into the pages of your website.
• Your writer and FindLaw designer will work together to assure that your marketing messages are highly visible.

Joe Kozub consults with law firms in Harrisburg, York, Lancaster, Reading, Wilkes-Barre and the surrounding communities. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.