Optimizing for Search Engines

Search Engine Marketing
Helping Potential Clients Find You

The Internet is like having the largest library in the world and people can access it 24 hours a day, 365 days a year.

• If it's the middle of the night and someone needs a criminal defense attorney, they can find one on the Internet.
• If it's 2 a.m. and a potential client finally has a chance to focus on finding the right family law attorney, the Internet is there.
• The family of a seriously injured car accident victim can begin making decisions about the personal injury lawyer they need at any time, day or night.

How will they find your law firm?

Contact FindLaw legal marketing consultant Joel DuBois
for a free consultation
717-421-1146

At FindLaw, we have search engine marketing (SEM) consultants who focus on testing and studying legal marketing search data. Their entire job consists of figuring out how search engines work. If a potential client is looking for a lawyer, what search terms do they put into their Internet browser? It is our job to know that — and we do.

• Search engines send out "spiders" that search the entire web and scan web sites. They index sites so that when your potential clients search for certain terms, the search engine knows where to send them. In the world's vast Internet library of information, search engines are like tireless librarians who know every volume available.
• Our SEM experts track the most-used search terms by legal practice areas and by geography. They will look at the words people in the Harrisburg area; for example, use to find the attorney they need.
• Search engines indexing protocols are changed frequently. This is done in order to keep unethical website developers from tricking the search engines into giving high placement to a site that is not relevant to a search. Our SEM consultants stay aware of search engine practices so that we can effectively optimize our customers' web sites
• FindLaw SEM consultants work closely with our writers and designers to add search engine optimization into every page of your web site.
• With a database of more than 12,000 law firm web sites, our SEM consultants have a wealth of information available to make every legal site we build highly visible on the Internet.

Joel DuBois consults with law firms throughout the Harrisburg, York, Lancaster, Reading, Wilkes-Barre and surrounding Pennsylvania communities. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet web site.